How Many Social Media Followers Do You Need in 2021?
If you catch a digital marketer in a vulnerable moment, you may discover that there’s a persistent, droning voice that’s always whispering in the back of their minds: You don’t have enough social media followers. It’s a voice that’s continually tugging at them and nipping at their heels un
How Important Is SEO in 2020, Really?
Ranking on Google is often seen as the holy grail of marketing. But how important is SEO in 2020, really? Well, it's a lot like winning on the college recruiting trail. Here's what I mean...
Is Your Marketing Content Raising Unresolved Questions?
The story of Jonah is a whale of a tale that doesn’t get the credit it deserves. It’s so much more than a one-dimensional children’s story about a guy who gets swallowed by a great fish. Jonah’s story has a depth and sophistication that are easy to miss if you don’t wat
Boost Your Marketing Results Without Busting Your Budget
Need to boost your marketing results without boosting your spending? Here’s a few DIY marketing tips you can do yourself this week.
9 Quick Fixes to Make Your Calls to Action Irresistible
Your calls to action (CTAs) are one of the most powerful components of your marketing content. Need to boost your marketing results? Give your content a CTA makeover! Here’s some quick tips you can do right now. Top 9 Tips for a Powerful CTA 1) Make sure every piece of content has a call to [&hell
What’s the Purpose of Marketing in Unprecedented Times?
So I’ve been thinking a lot lately about the role of marketing in unprecedented times — in a world that’s being pulled inside-out and shaken all around. Cuz it seems like we’ve had a lot of that, recently. I’ve seen some really interesting and creative and maybe even though
Your Customers Are Tired of Hearing About the Coronavirus in Your Messaging
Finally figured out your brand messaging for the coronavirus period? Guess what! It’s time to change your message again. Here’s why.
Quit Saying You’re Here for Me
Your brand has something to say. And it isn’t “we’re here for you.” Why not? Because EVERY brand is saying “we’re here for you. Especially now. In these unprecedented times. Even when we’re apart, we’re together.” Sound familiar?
The 3 Worst Call-to-Action Words You’re Probably Using
The call to action (CTA) is one of the most important components of any piece of content. Every single web page, blog article, email, case study and video should include a call to action. CTAs are terrific, because they tell your audience exactly what to do next. You tell them the next step to take
These Are the Only 2018 Marketing Trends You Should Care About
It’s a new year. Time for the prognosticators to tell you all about the 2018 marketing trends that you’re about to miss out on. But if you’re a small B2B company, a lot of those trends are expensive and resource-intensive. Ugh. The thing about trends is they’re…well, tr
There Are Only Four Reasons Why No One Is Reading Your Blog
Frustrated with failed attempts to get people to read your blog? For a lot of small businesses, it can feel like there’s a secret formula to growing an audience that no one is willing to share. Well, the good news is there is no secret formula. But maybe that also feels like bad news, too, [&h
Your CTA or Mine? Dating Your Customers to Win More Sales
If you think about it, your marketing content is a lot like a courtship. There’s that first encounter, where you’re getting to know each other. They discover your blog and decide to check you out. Your visitors find you attractive, but they’re not sure you’re “the one&#