How to Market Your Small Business Without a Budget
As a small business owner, I’m constantly on the lookout for the best solutions available at the lowest price. And I get what it’s like to have limited spending power on market
Why Sporadic Marketing Content Puts the Brakes on Business Growth
Ever try to drag race through Chicago’s Loop during rush hour? Can’t be done. I mean, not that I’ve tried — because I absolutely have not tried that — it’s just obvious
How to Tell Brand Stories That Sell
Ever walk into a movie right at the breathtaking, edge-of-your seat climax? If so, it probably didn’t feel like a breathtaking, edge-of-your-seat moment. At best, it was mildly i
Is Google Stacking the SEO Deck Against You?
Why is no one* talking about the fact that Google is actively working against your SEO marketing strategy? Research shows that Google is actually designing its search result
Your Customers to You: Don’t Try to Be a Hero
Sometimes I have a client come to me, and they want to do a case study. And the conversation goes something like this… Client: Hey Bill, we’d like to do a case study
How Important Is SEO in 2020, Really?
Ranking on Google is often seen as the holy grail of marketing. But how important is SEO in 2020, really? Well, it's a lot like winning on the college recruiting trail. Here's what
Boost Your Marketing Results Without Busting Your Budget
Need to boost your marketing results without boosting your spending? Here’s a few DIY marketing tips you can do yourself this week.
9 Quick Fixes to Make Your Calls to Action Irresistible
Your calls to action (CTAs) are one of the most powerful components of your marketing content. Need to boost your marketing results? Give your content a CTA makeover! Here’s some
What’s the Purpose of Marketing in Unprecedented Times?
So I’ve been thinking a lot lately about the role of marketing in unprecedented times — in a world that’s being pulled inside-out and shaken all around. Cuz it seems
The 3 Worst Call-to-Action Words You’re Probably Using
The call to action (CTA) is one of the most important components of any piece of content. Every single web page, blog article, email, case study and video should include a call to