What’s the Purpose of Marketing in Unprecedented Times?
So I’ve been thinking a lot lately about the role of marketing in unprecedented times — in a world that’s being pulled inside-out and shaken all around. Cuz it seems
Your Customers Are Tired of Hearing About the Coronavirus in Your Messaging
Finally figured out your brand messaging for the coronavirus period? Guess what! It’s time to change your message again. Here’s why.
Quit Saying You’re Here for Me
Your brand has something to say. And it isn’t “we’re here for you.” Why not? Because EVERY brand is saying “we’re here for you. Especially now. In these unprecedented t