How to Tell Brand Stories That Sell
Ever walk into a movie right at the breathtaking, edge-of-your seat climax? If so, it probably didn’t feel like a breathtaking, edge-of-your-seat moment. At best, it was mildly i
Use Your Brand Voice to Hit Higher Notes in B2B Marketing
Some writers, you just know them when you read them. Dr. Seuss. ee cummings. Shakespeare. William Faulkner. They have an unmistakable voice that you can recognize anywhere.
What’s the Purpose of Marketing in Unprecedented Times?
So I’ve been thinking a lot lately about the role of marketing in unprecedented times — in a world that’s being pulled inside-out and shaken all around. Cuz it seems
Quit Saying You’re Here for Me
Your brand has something to say. And it isn’t “we’re here for you.” Why not? Because EVERY brand is saying “we’re here for you. Especially now. In these unprecedented t