Quit Saying You’re Here for Me

Your brand has something to say. And it isn’t “we’re here for you.” Why not? Because EVERY brand is saying “we’re here for you. Especially now. In these unprecedented times. Even when we’re apart, we’re together.” Sound familiar?

While that kind of messaging avoids being tone deaf, it also avoids saying anything unique and valuable. Your brand exists for a reason — there’s a Why behind your business. Let it out! The world needs small businesses that deliver solutions, not sentiment.

Here’s a few thoughts to guide your messaging to customers:
👉🏼 Don’t stop selling if your brand is still relevant. Only 8% of people surveyed said brands should stop advertising. It’s okay to market yourself.
👉🏼 Not everything you say needs to be about the coronavirus. Especially the longer that the coronavirus goes on.
👉🏼 Read the room for the right tone. Is it too soon to do a funny COVID campaign?
👉🏼 Understand the problems your audience is dealing with today. Marketing is all about solving problems. Stick to that, and you’re golden.

🛑 Okay, but what if you have zero dollars in your marketing budget?

Good news! You can still get in front of your audience and keep your business visible to potential customers. Need help figuring that out? Let’s talk — I can help you find low-cost/no-cost marketing solutions to boost your signal.