What’s the Purpose of Your Marketing Content? It’s Not What You Think!
Why do you create marketing content? Is it to support sales? To help increase the bottom line? To get more conversions? Nope! None of those answers is a very good reason for creating marketing content. But many small B2B companies are trapped in that kind of thinking. The problem with those reasons
[Video] Find the Gaps in Your Content with a Buyer’s Journey
Not getting the results you want to see from your blog content? It could be that your customers are falling through the gaps in your buyer’s journey. Missing content means missing customers—so it’s time to start filling in those gaps with the kind of content your customers are lookin
The Single Greatest Blogging Mistake You’re Making Right Now
There’s a big mistake you’ve been making since your company started its blog. You make this mistake every time you publish another post and it’s becoming a turn-off for your blog visitors. They see your mistake in every article, but it’s completely invisible to you. Concerned by uninspiring
9 Captivating Ways to Blog About a Boring Business
So you’re not an astronaut or a spy or a Kardashian. You’re the one at the party who never gets the follow-up questions about your work. You’re in a boring industry and you don’t know how to create interesting content for your company blog. Well, I have some great news: just about anything
Your Company Blog Isn’t About Your Company
A lot of businesses with a blog end up blogging about their business. It makes me so sad every time I see it. That might sound strange, but believe it or not, buyers aren’t coming to your blog to read about your company. They don’t have any interest in your latest growth or the conferenc
[Video] Why Your B2B Blog Is Underperforming
You’ve got a blog for your B2B company, but it’s not getting the results you think it should. Why not?! It could be that you’re not using any kind of content strategy. Good content is like good business – you’ll never get the results you want without going into it with
7 Essential Blogging Metrics Every Business Needs
Blogging is one of the most effective ways for a business to generate quality leads and increase sales. Or so they say. But how can you tell if your blog is effectively bringing in revenue? You may have your suspicions about how well it’s performing, but without hard data you don’t really know.
The Power of Strategic Blogging in Attracting Qualified Leads
Want a high-performing blog that brings in qualified leads for your sales team? Who wouldn’t! But the fact is, most business blogs don’t live up to the promise of generating new leads. They’re stuck in Neutral, drawing visitors that skim one article and then leave for good. If that sounds
Want More Sales? Stop Trying to Sell!
If you want to sound like a used car salesman, this article isn’t for you. Still here? Great! I’ve got a huge sales secret for you: Your blog is a powerful sales tool—but not if you’re using it to sell. Why’s that? Imagine this scenario.