7 Quick Tips to Boost Your B2B Blog’s Performance
There’s nothing worse than putting in tons of time and effort into a project, only for it to get meh results. At best. That’s the feeling a lot of small B2B owners have every time they hit “Publish” on their blog articles. It’s just crickets. What’s the point of going through all that
How to Market Your Small Business Without a Budget
As a small business owner, I’m constantly on the lookout for the best solutions available at the lowest price. And I get what it’s like to have limited spending power on marketing. But even if you can’t afford a marketing agency right now, that doesn’t mean you have to put your marketing
Why Sporadic Marketing Content Puts the Brakes on Business Growth
Ever try to drag race through Chicago’s Loop during rush hour? Can’t be done. I mean, not that I’ve tried — because I absolutely have not tried that — it’s just obvious. For those of you who have never done it (which includes me, btw), the problem with drag racing in rush hour (be
How to Tell Brand Stories That Sell
Ever walk into a movie right at the breathtaking, edge-of-your seat climax? If so, it probably didn’t feel like a breathtaking, edge-of-your-seat moment. At best, it was mildly interesting — maybe because of some gorgeous cinematography or cool-looking action sequence. But you didn’t really ca
Is Google Stacking the SEO Deck Against You?
Why is no one* talking about the fact that Google is actively working against your SEO marketing strategy? Research shows that Google is actually designing its search results page to keep your buyers on Google’s search engine results page (SERP) rather than send them to your website. Rand F
Your Customers to You: Don’t Try to Be a Hero
Sometimes I have a client come to me, and they want to do a case study. And the conversation goes something like this… Client: Hey Bill, we’d like to do a case study. Bill: That sounds great! Case studies can be really powerful marketing tools. What’s the story about? Client: Well,
Are Your Stock Photos Too…Stock Photo-y? Here’s How to Fix It!
Let’s face it. We all judge books by their covers. And usually, it works out pretty well for us — which is why we keep judging them by their covers. You know exactly what you’re getting when you look at the cover of a romance novel or a Sue Grafton mystery. You know what to […]
9 Keys to Killer Case Studies — With Examples
Everybody knows that writing case studies can be a great way to nurture a buyer toward purchasing your product or service. But not everyone knows how to write a case study that actually delivers on that promise. When done well, case studies are an incredibly effective marketing tool, because
Unmasking the Next Superhero of B2B Marketing: Comic Books!
Total Compliance Tracking (TCT) helps organizations take the chaos out of their compliance management efforts. Their software, TCT Portal, is a revolutionary product that alleviates the most painful aspects of achieving and maintaining compliance certification — whether it’s ISO, HIPAA, PCI DSS,
Nix That Bounce Rate and Watch Your Content Convert
If you’ve fallen into a love-hate relationship with your website metrics, welcome to the club. They can provide so much information, yet so little insight. Analytics can raise more questions than they answer, and it’s so easy to tumble down the rabbit hole, only to land in a universe that feels
Create Content That Keeps ‘Em Coming Back for More
Your email list is probably more powerful than you realize. As a general rule, email marketing has an ROI of $38 or more for every dollar spent. That’s an incredible 3800% return on investment! Imagine what you could do if you got your email list in shape. One of the best ways to grow [&hel
Use Your Brand Voice to Hit Higher Notes in B2B Marketing
Some writers, you just know them when you read them. Dr. Seuss. ee cummings. Shakespeare. William Faulkner. They have an unmistakable voice that you can recognize anywhere. Your brand has a voice as well, and it should be unmistakable. Even if you’re a B2B company. Even if you’re in a bor