These Are the Only 2018 Marketing Trends You Should Care About
It’s a new year. Time for the prognosticators to tell you all about the 2018 marketing trends that you’re about to miss out on. But if you’re a small B2B company,
Your CTA or Mine? Dating Your Customers to Win More Sales
If you think about it, your marketing content is a lot like a courtship. There’s that first encounter, where you’re getting to know each other. They discover your blog
What’s the Purpose of Your Marketing Content? It’s Not What You Think!
Why do you create marketing content? Is it to support sales? To help increase the bottom line? To get more conversions? Nope! None of those answers is a very good reason for creati
[Video] Find the Gaps in Your Content with a Buyer’s Journey
Not getting the results you want to see from your blog content? It could be that your customers are falling through the gaps in your buyer’s journey. Missing content means
Your Company Blog Isn’t About Your Company
A lot of businesses with a blog end up blogging about their business. It makes me so sad every time I see it. That might sound strange, but believe it or not, buyers aren’t c
[Video] Why Your B2B Blog Is Underperforming
You’ve got a blog for your B2B company, but it’s not getting the results you think it should. Why not?! It could be that you’re not using any kind of content stra
7 Essential Blogging Metrics Every Business Needs
Blogging is one of the most effective ways for a business to generate quality leads and increase sales. Or so they say. But how can you tell if your blog is effectively bringing in
The Power of Strategic Blogging in Attracting Qualified Leads
Want a high-performing blog that brings in qualified leads for your sales team? Who wouldn’t! But the fact is, most business blogs don’t live up to the promise of generatin