What’s the Purpose of Your Marketing Content? It’s Not What You Think!
Why do you create marketing content? Is it to support sales? To help increase the bottom line? To get more conversions? Nope! None of those answers is a very good reason for creati
[Video] Find the Gaps in Your Content with a Buyer’s Journey
Not getting the results you want to see from your blog content? It could be that your customers are falling through the gaps in your buyer’s journey. Missing content means