How to Motivate Your Ideal Client to Convert
Buyer personas are absolutely critical for successfully marketing your company. A persona captures everything you need to know about your target audience.
Become the Go-To Cybersecurity Authority in a Competitive Industry
In the crowded arena of cybersecurity, giants cast long shadows and small firms grapple to make their mark. The challenge is twofold: not only are you competing with well-entrenched competitors like PwC and Deloitte, you’re also facing an industry landscape that’s constantly shifting wit
10-point Checklist to Boost Your Cybersecurity Website’s Performance
For small cybersecurity companies, your website isn’t just the face of your business — it’s also a critical tool for attracting visitors and converting them into leads. If it’s firing on all cylinders, your website is a powerful hub of your digital marketing. If it isn’t, then you’re mis
Tap the Power of Emotions to Boost Your B2B Marketing
Most B2B (business-to-business) marketing is failing to do its job. We’ve bought into a storyline that’s patently false, and it’s making B2B marketing mediocre. And it stymies your business. Chances are, your business has bought into this falsehood and you’re perpetuating the same mis
Use This Critical Statement to Generate Better Leads and More Sales
There is one statement that’s more important than every other statement on your website. This statement has the power to grab the attention and imagination of your most ideal customers. It places you in a completely different ballpark from your competitors. It creates demand f
When Your Competition Claims the Same Differentiator As You
Back in the day, before the internet, most small businesses only competed with other companies in town. Today, you’re competing with the entire world. It only takes a few minutes for your customers to compare your company to thousands of others in every time zone. What will make you stand o
Should You Do Marketing on Mastodon?
Twitter is a dumpster fire and people are flocking (pun intended) to another social site called Mastodon. Every marketer worth their salt is asking one question: Should I market on Mastodon? I’ve only been using Mastodon for a few days, but here’s what I’ve learned so far. (
Avoid These 7 Major B2B Marketing Mistakes
In today’s business ecosystem, the most human company wins. H2H (Human-to-Human) business is in. Customers value a more human marketing approach. Well, guess what. To err is human. As I consult with small B2B companies, I almost always find businesses making one or more serious marke
Jerry Seinfeld’s Guide to Marketing Mastery
“I know you think people are going to be interested in this, but they’re not.” Jerry Seinfeld spends a lot of time on something that means absolutely nothing (according to him). “But that’s what people want me to do — is spend a lot of time wastefully. So that I can then waste their time
For the Love of Pete, Don’t Make These Blogging Blunders in 2022!
If you’re still looking for a good New Year’s resolution for your company, I have a suggestion for you: fix all your blogging blunders. If you’re writing your own blog, chances are you’re committing at least a couple blogging blunders that are hurting your marketing efforts. A blunder
A Website Is Just the First Thing Your Small Business Needs
Q: What happens when you’ve launched your company’s website? A: Nothing. Well, almost nothing. Google starts crawling your site and indexing your pages. But really, that’s about it. Otherwise, it’s just crickets. Customers won’t start coming to your sit
Good Gnus Now Has a Duct Tape Marketing Certification — And That’s Good News for You!
Good Gnus is all about taking the demands, drudgery, and disappointments of DIY marketing off our clients' plates and giving them a strategic marketing program that delivers results they can see. To further support that dedication, I'm proud to announce our new certification and membership in the Du