About Us

Our clients are cybersecurity, SaaS, and professional services companies that are ready for next-level growth. 

 

That’s where we come in. Good Gnus takes the challenges of podcasting off of your plate and creates a clear path for growth that differentiates your company from the competition.

How we’ll work with you

The first thing we’ll do is meet with you over coffee or Zoom to get to know one another. If it feels like a good fit, we’ll walk you through our podcasting process. This starts with a kickoff call that explores your current situation and business goals. From there, we'll work with you to design a podcasting strategy that helps get you to the next level. We won’t do anything that doesn’t fit your company’s needs.

 

From there, Good Gnus will begin running your podcast engagement. 

 

All the heavy lifting is taken off your shoulders, and your brand’s unique message is amplified.

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What's with the name?

“Gnu” is another name for wildebeest. But "Good Wildebeests" didn’t make any sense.

What drives Good Gnus

Good Gnus runs on five foundational principles.

Do all things with excellence.

We're here to serve, not to be served.

If it doesn't bring delight, why do it?

Because the world needs it.

Our clients are counting on us.

Meet the leadership team

headshot of Bill Kerschbaum

Bill Kerschbaum

 

Bill is the Owner and Chief Everything Officer of Good Gnus. He’s been writing professionally since 2005 and entered inbound marketing in 2014 at a HubSpot partner agency. He’s been an independent marketing consultant since 2017 and rebranded his business as Good Gnus during the pandemic — when we all needed a bit more good news.

 

Bill lives in Ann Arbor, MI, with his wife, two teenage sons, and a dog. There’s also a cat in the house, but don’t blame him for that. Bill is an avid bread baker, chess gamer, and outdoors lover. Most (warm) weekends you can find him kayaking, playing disc sports, hammocking, or camping in Michigan’s Upper Peninsula (where Paradise is found. Literally. Check a map.).

Stand out from the competition and elevate your brand

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