Be heard above the herd

Gain more predictable growth with a clear and focused strategy

Good Gnus is a fractional CMO agency that helps B2B cybersecurity and tech companies gain more visibility, more customers, and more profits — without competing on price. Leveraging a robust strategy-first approach, we help businesses achieve their growth goals and attract higher-quality customers.

Hey, we have some Good Gnus for you!

If you want to attract your ideal customers, it’s critical for your firm to have a well-oiled marketing solution. The tech industry is only becoming more competitive, and it’s critical to stand out from the competition.

You don’t have the time, expertise, or desire to do your own marketing. And you don’t want an agency that tries to fit you into one of their pre-baked strategies.

You need a marketing partner who gets the cybersecurity sector and cares about your business as much as you do.

Good Gnus provides fractional CMO services for cybersecurity firms that don’t want the cookie cutter approach. We use a robust, proven marketing methodology that’s tailored to fit your company’s unique needs.

We’ll also treat you (and your customers) like human beings, not a revenue source.

Your best customers are out there, and they’re looking for you. Let's go get 'em.

Discover how we work with you

A Fractional CMO That Gets You

Good Gnus is a fractional+ CMO — because we come with a bit more than the typical fCMO provides.

Like other fractional CMOs, you’ll get an experienced marketing strategist who:

🎯 Knows and understands the tech sector.
🎯 Sees you as a partner, not an account.
🎯 Uses the cookie cutter approach only for baking.
🎯 Is with you for the long haul.

PLUS: Good Gnus can provide a full team of known, all-star specialists to implement your marketing tasks.

Marketing for cybersecurity

Good Gnus offers personalized, proven marketing solutions for tech companies that are serious about growth. We understand the tech landscape and we know how to reach your ideal customers.

Better than an agency

Good Gnus isn’t a marketing agency. We’re a marketing partner that gives you the personalized attention of a fractional CMO and the unique voice of your own brand. You’ll swear you’re our only client.

Certified for confidence

Good Gnus is a certified member of the Duct Tape Marketing Network. We offer proven marketing strategies to meet your business growth goals more sales and better customers.

“Our first impression of Good Gnus was off the chart. Bill was very approachable and very eager to understand ICC and what we wanted to accomplish.”

Dan Janousek

International Code Council

“Bill has the ability to simplify and hone the messaging so it is clear and to the point. Bill is great to work with.”

Mike Kotsis

GPS for Small Business

“Solid, methodical, powerful and PROVEN plan of attack for your marketing.”

Brian Bundesen

Real Estate One

Fractional CMO FAQs

What exactly do you offer as a fractional CMO?

As your fractional Chief Marketing Officer, I’ll develop the marketing strategy for your company to create predictable growth, and I’ll build and lead your team to execute it.

I operate at the executive level, so I’ll work directly with you to ensure that marketing is achieving your business objectives. Depending on your company's needs, I offer various service levels at different price points.

How are you different from other fractional CMOs?

Good Gnus is the marketing firm for cybersecurity companies that need to get noticed in a competitive space. We’ve provided marketing solutions to the cybersecurity industry since 2018. Our clients have included SaaS companies and service providers, and we’ve retained client engagements that have lasted as long as six-plus years (and going).

Good Gnus understands the cybersecurity world and the challenges facing the industry. We watch developing trends and stay informed of important topics. We can also bring in a set of contractors who have experience assisting cybersecurity firms.

How would you work with my company?

I operate on the CMOx methodology — a proven system used by hundreds of other fractional CMOs internationally. Essentially, the system involves developing a strategic plan each quarter that aims to achieve targeted business outcomes. Every marketing activity in that quarter is intended to help you accomplish one or more of those outcomes.

Throughout the quarter, specific metrics are tracked and team progress is monitored. If activities go off-track, we course correct immediately. Progress reports with metrics are shared at the executive level on a bi-weekly basis.

What does a typical marketing strategy look like?

Your marketing strategy will be tailored for your specific company. It will be based on your company’s industry, business model, target market, budget, and other factors. That said, you can expect high-impact digital content to be at the center of the strategy.

I’ve also found that service companies often benefit from a relationship-driven approach, so that may also be a key part of your marketing strategy, if you’re a service-based business.

What kinds of results can we expect from you?

Every business is different, and there are several limiting factors that influence the success of a marketing engagement — including your sales team, product fit to market, the competition, the economy, and more. However, on average, B2B companies that use a fractional CMO like Good Gnus see 29% growth per year.